I'll admit when I first heard about the collaboration, I initially wasn't as excited as some. Growing up in the South, Lilly was the epitome of Southern couture. You worked all summer to buy your first Lilly dress in high school, and stocked up on countless pieces before sorority rush. When word first came out that Lilly was creating a sorority line, we had to compete to get our chapter's print released. So for as long as I can remember, it was all about "working for the wear." There's a special feeling that comes over you when you get your first Lilly dress or when you finally got to carry your Sigma Kappa Lilly tote bag (at least for me anyways). These points are all why I was less than thrilled when I initially heard about the duo coming together for a collection.
Now that we've gotten "my feelings" out of the way, let's focus on this weekend. I've scoured the internet to find the best and most thought out articles to help you maximize your time and budget this weekend. Everything from "what time should I get online?" to "how can I make sure I get what I want?" It's all included in the links below. I also featured above some of the pieces I'm eyeing and already have saved in my Target account favorites. Let me know what you're eyeing and remember, this is supposed to be fun! Happy shopping!! Xo
Best Preview // a behind the scenes look at the Lilly for Target launch in NYC
Best Game Plan // all the tips and tricks for maximizing your shopping
Best "stay within budget" advice // Erin put together an awesome graphic to help you calculate your cart total before actually shopping. How cool is that?
Best Individual Piece Preview // a gallery of 66 images, all displaying what's to come this Sunday
Best Preview of Outdoor Pieces // want to know how to coordinate all of the outdoor pieces together? Waiting on Martha has you covered!
Best Game Plan ** Honorable Mention // in case you haven't read enough in preparation, Racked has you covered too!